Project Overview:

This case study explores the redesign of ovoprotein.co.za, the website for a local South African business specializing in egg white protein powder. The client desired a complete new website design and development to improve brand representation, user experience, and ultimately, sales.

Client and Target Audience:

Ovo Protein caters to a health-conscious audience, including:

• Healthy Parents: Seeking a convenient way to boost protein intake for themselves and their families.
• Fitness Enthusiasts: Looking for a natural protein source to support their workout routines.
• Body Builders: Aiming to increase protein intake for muscle building in a healthy way.

Challenges and Solutions:

• Improving Brand Representation: The redesign focused on incorporating consistent branding elements throughout the website, especially in the footer.
• Enhancing User Experience: The new website prioritizes clear navigation, informative content about egg white protein benefits, and a streamlined buying process.
• Shop Integration: A prominent shop preview on the homepage showcases featured products and allows visitors to order directly.
• Mobile Optimization: Responsive design ensures a seamless user experience across desktops, tablets, and mobile devices.

Key Features and Successes:

• Shop Now CTAs: Encourage visitors to take immediate action and purchase products.
• Business Card Page and QR Code Integration: Creates a seamless link between physical packaging and the online store.
• SEO Optimization: The website was optimized for search engines, leading to a significant increase in website traffic.

Overall, the redesigned ovoprotein.co.za website demonstrates a successful collaboration between design expertise and client goals. The user-friendly interface, informative content, and clear calls to action contribute to a positive user experience, ultimately leading to increased brand awareness and sales.